Email Marketing Information

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders to

increase sales. But, many struggle to write a compelling

message series. Don't let that keep you from your share of

the profits! Print and follow these instructions; you'll

soon be following up with finesse.

(Examples in this article use the fictional product "Green

Garden Lawn Fertilizer". Any similarity to actual products

is unintended and coincidental.)

Message 1 - Big Benefits:

Message 2 - Establish a Need:

Message 3 - Tool Talk:

Message 4 - The Wildcard:

Message 5 - Questions? Comments?:

Message 6 - Testimonials:

Message 7 - Last Chance:

Follow Up With Finesse

Beka Ruse is the Business Development Manager at AWeber Communications. Experience the acclaimed customer support and reliability of AWeber autoresponders.


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